Resume
Hrishita Mehra
Creative Designer · Graphic Designer · Visual Artist · Creative Director
Summary
Multidisciplinary creative designer and visual artist with experience across graphic design, branding, creative direction, event design, digital campaigns, social media, fine art, immersive experiences, and client-facing creative work. Skilled at developing visual concepts from initial idea through final execution across both digital and physical environments.
Background in fine art brings a strong understanding of composition, color, typography, scale, storytelling, and visual detail to every project. Experienced working independently and collaboratively across marketing, events, arts organizations, galleries, education, and freelance client projects. Comfortable balancing multiple projects, adapting creative direction to different audiences, incorporating feedback, and producing polished work under deadlines.
Proficient in Adobe Creative Suite, Figma, CapCut, Mailchimp, digital content creation, video editing, and AI-assisted creative workflows.
Professional Experience
Art Consultant
- Work directly with collectors and gallery visitors to understand their interests, aesthetic preferences, budgets, and collecting goals.
- Present and discuss works by internationally recognized artists including Picasso, Chagall, Dalí, Warhol, Murakami, Erté, Miró, Haring, Hirst, Kondakova, and others.
- Develop personalized artwork selections, digital presentations, client follow-ups, and visual sales communications.
- Support major seasonal gallery campaigns, including the Fall Fine Art Collection and promotional initiatives.
- Create polished email communications for collectors including artwork information, pricing, availability, and personalized recommendations.
- Maintain detailed knowledge of artwork mediums, editions, signatures, pricing, framing, printmaking processes, and artist histories.
- Organize artwork inventory and artist information through FileMaker, including categorization by artist, medium, size, and price range.
- Balance multiple client conversations and follow-ups while maintaining accurate artwork and pricing information.
- Collaborate with gallery management on client outreach, inventory organization, promotional campaigns, and sales initiatives.
- Successfully completed artwork sales while building long-term relationships with prospective collectors.
Art Director
- Led art programming, visual creative direction, and hands-on arts education for youth programming.
- Planned and produced creative projects for seasonal programming, cultural initiatives, community events, and fundraising campaigns, including International Day of the Girl, Halloween, Thanksgiving, and fundraising events.
- Designed and produced event graphics, signage, decorations, installations, educational materials, and promotional assets.
- Created and installed a Thanksgiving "Thankful Tree" interactive project encouraging youth participation and community engagement.
- Managed creative projects from initial concept development through sourcing, production, installation, and final presentation.
- Designed and executed a large-scale repaint of the center's logo and environmental visual elements.
- Produced commissioned artwork and mural work supporting fundraising initiatives.
- Created an engaging environment where young participants could experiment with visual art, craft, design, and creative expression.
Creative Intern
- Supported creative production across events, social media, graphics, décor, and branded experiences.
- Assisted with the development of visual materials for promotional campaigns and events.
- Created and supported graphics for social media and digital communications.
- Contributed to event styling, décor selection, visual presentation, and creative production.
- Assisted in translating concepts and mood boards into physical event environments.
- Worked closely with creative teams in a fast-paced environment requiring flexibility, organization, and attention to detail.
Graphic Designer & Creative Designer
- Create branding, promotional materials, posters, invitations, event graphics, social media assets, signage, digital campaigns, and customized visual identities for independent clients and organizations.
- Develop creative concepts based on client briefs, audience, event type, brand personality, and production requirements.
- Design work across a wide range of styles, from minimal and editorial to colorful, playful, luxury, cultural, and experimental.
- Produce print-ready and digital assets using Adobe Illustrator, Photoshop, InDesign, Figma, and related tools.
- Create social media graphics across formats including 1:1, 4:5, 9:16, Stories, carousels, and digital advertisements.
- Produce event branding and collateral including welcome boards, posters, signage, menus, invitations, and backdrops.
- Create short-form video, motion content, GIFs, and digital promotional assets using After Effects, Premiere Pro, and CapCut.
- Manage client communication, revisions, production timelines, and final deliverables independently.
Leadership & Organizations
Creative Direction Manager
- Lead creative direction and visual communication for student exhibitions, workshops, fundraisers, auctions, and campus events.
- Design promotional posters, digital graphics, signage, mailers, QR materials, social media content, and event collateral.
- Help establish visual direction and presentation standards for club programming.
- Participate in exhibition curation, artwork placement, display planning, and event setup.
- Coordinate volunteers and support event production from planning through execution.
- Contributed to programming including the Fine Art Club Auction, Framing Workshop, fundraising events, Halloween programming, the Career Launch Seminar, and student exhibitions.
Major Design Projects
An immersive digital museum experience exploring Indian art, culture, painting, textiles, architecture, symbolism, and storytelling through contemporary technology.
- Conceptualized the project from initial idea through full visual execution, designing five interconnected environments — Portal Gateway, Corridor of Stories, Cosmic Painting Universe, Living Textile Temple, and Digital Mandala Void.
- Developed the project's visual identity, experience flow, storytelling structure, digital presentation, and website.
- Combined Indian cultural references with contemporary digital and immersive aesthetics, experimenting with AI-assisted creative workflows during concept development.
Skills — Creative Direction · Experience Design · Immersive Design · Graphic Design · Digital Storytelling · Visual Identity · AI-Assisted Design · Web Presentation
A playful coffee branding project centered around creativity, comfort, and personality.
- Developed the brand concept and visual identity from the ground up, moving away from the traditional minimal café aesthetic.
- Developed typography, color systems, graphic treatments, packaging, posters, and digital campaign assets into one cohesive brand world.
- Balanced playful creative direction with a polished, commercially usable identity across print and digital applications.
Skills — Branding · Creative Direction · Logo Design · Packaging · Typography · Campaign Design · Social Media · Art Direction
A branding and advertising exploration examining how alcohol could be presented through a more artistic, contemporary visual language.
- Developed a visual identity that moved beyond traditional nightlife and luxury alcohol branding.
- Explored expressive typography, color, composition, packaging, and campaign design across a unified brand world.
- Designed packaging and advertising concepts intended to feel contemporary, distinctive, and memorable.
Skills — Creative Direction · Branding · Packaging Design · Art Direction · Poster Design · Campaign Design · Visual Identity
Ongoing collection of event, freelance, promotional, experimental, and organizational poster design.
- Designed promotional materials for art events, social gatherings, exhibitions, workshops, game events, fundraisers, and independent projects.
- Experimented with typography, collage, image manipulation, illustration, editorial composition, and bold visual hierarchy across print and digital/social distribution.
- Adapted design style to event identity, audience, mood, and communication goals — balancing strong visual concepts with clear event information.
Skills — Poster Design · Graphic Design · Typography · Layout · Art Direction · Event Promotion · Social Media Design
A collection of vector illustrations, typography experiments, editorial compositions, landscapes, city scenes, and digital graphic studies.
- Explored Adobe Illustrator through detailed vector construction, shape-building, color relationships, typography, and layout.
- Developed work ranging from cityscape illustration and environmental imagery to experimental type-driven posters.
- Used independent exercises to build technical fluency in Illustrator while developing a broader personal visual style.
Skills — Adobe Illustrator · Vector Illustration · Typography · Layout · Composition · Digital Illustration
Fine Art Practice
Trained as a fine artist with a primary background in painting, drawing, large-scale work, mixed media, and visual storytelling. Selected projects include:
- 24 × 12 ft charcoal portrait
- 42 × 72 in Pichwai-inspired painting
- 12 × 36 in still-life painting
- Mixed-media migration series, five connected panels
- Large-format figurative and conceptual paintings
- Experimental drawing, painting, and mixed-media studies
This training strongly informs current design work through an understanding of:
Exhibitions
- Academy of Art University Spring Show — 2023
- Academy of Art University Spring Show — 2024
- Academy of Art University Spring Show — 2025
- Academy of Art University Spring Show — 2026
- Academy of Art University Fine Art Exhibition — 2023
- Student Exhibition — 2024
- Additional student and Fine Art Club exhibitions and events
Education
Academy of Art University — San Francisco, CA
Bachelor of Fine Arts in Painting
Completed 2026
Design & Software Skills
Adobe Creative Suite
Photoshop · Illustrator · InDesign · After Effects · Premiere Pro
Design & Digital
Figma · CapCut · Mailchimp · FileMaker · Digital Presentation Design · Social Media Design · Print Production
AI & Emerging Creative Tools
Gemini · AI-assisted concept development · Generative creative workflows · Visual ideation
Design Capabilities
Brand Identity · Graphic Design · Creative Direction · Art Direction · Typography · Layout · Packaging Design · Poster Design · Campaign Design · Marketing Collateral · Presentation Design · Event Design · Environmental Graphics · Digital Advertising · Social Media Content · Signage · Illustration · Visual Storytelling
Motion & Content
Motion Graphics · Short-Form Video · Video Editing · GIFs · Reels · Social Cutdowns · 1:1 · 4:5 · 9:16 formats